Wealthy Buyers Are Turning This Region Into One of Italy’s Hottest Home Markets

Once an impoverished area, Puglia has seen an influx of high-end buyers willing to spend millions on historic farmhouses and villas

Turin architect Paolo Genta has spent 11 years and over $1.8 million to create his luxurious vacation compound in Puglia, in the heel of Italy’s boot.

In a shaded spot near his new swimming pool, Northern Italian architect Paolo Genta is taking stock of his Southern Italian dream project—a luxurious vacation compound, serving three generations of his extended Turin family, that he created in Puglia, the region running down the heel of Italy’s boot.

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