D2C brand Koparo, a provider of non-toxic cleaning solutions for modern and premium homes, has appointed Mira Kapoor as brand ambassador. The company said that this collaboration aims to promote the importance of safe and sustainable cleaning practices in modern homes across India.
Driven by the insight that consumers are preferring toxin free, sustainably formulated and sensorially packed alternatives in personal care products, Koparo has built up a range of natural cleaning products.
Simran Khara, Founder, Koparo, said, “We believe in the power of digital influencers and authentic conversations. For Koparo, this is a significant step as post the fund raise, we are now embarking on our growth journey. We want to build Koparo’s awareness in the premium homes. We are a first mover in this space which has long been dominated by legacy brands and we believe our association with Mira will accelerate the brand building journey of Koparo.”
Commenting on her association with Koparo, Mira Kapoor, Actor, stated “ Knowing Koparo's products are not only effective but also safe for kids and pets brings me immense peace of mind as a modern millennial parent. Together, with Koparo, I am eager to empower individuals and families to make informed choices for their homes. By raising awareness and offering eco-friendly cleaning solutions, we can contribute to a healthier and more sustainable future.”