Bud Light Loses Title as Top-Selling U.S. Beer

Modelo Especial in May took the top spot in sales volume, reflecting enduring damage from Bud Light boycott

AB InBev shares are down on the heels of Bud Light’s social-media campaign with a transgender advocate. But as WSJ’s Aaron Back explains, that could be a good thing for investors. Photo: Associated Press

Modelo Especial overtook the brand as the top-selling U.S. beer in May, punctuating a monthslong boycott of Bud Light that has reshuffled the beer industry. 

Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

Continue reading your article with
a WSJ subscription

Subscribe Now

Already a subscriber? Sign In

Sponsored Offers
  • Michael Kors:
    Michael Kors Promo Code: 10% Off first order
  • JCPenney:
    70% Off with a JCPenney Coupon - JCPenney Home Store Sale
  • TurboTax:
    Save up to $15 with TurboTax coupon May 2023
  • The Motley Fool:
    Epic Bundle - 3x Expert Stock Recommendations
  • Walmart:
    Walmart+ coupon - $50 off $75+ orders after signing up
  • Target:
    Target Promo Code: 20% off Entire Order