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https://www.wsj.com/articles/breakup-of-google-ad-tech-business-now-on-table-in-europe-too-d74cc355

Breakup of Google Ad-Tech Business Now on Table in Europe, Too

Expected EU antitrust case would add to U.S. Justice Department’s lawsuit

By Sam Schechner
 and Kim Mackrael
A January lawsuit from the U.S. Department of Justice had accused Google of abusing monopoly power in the ad-tech industry. Photo: Richard B. Levine/Zuma Press

European Union antitrust regulators are considering pursuing a breakup of Google’s advertising-technology business as part of a new antitrust complaint, according to people familiar with the matter, escalating a trans-Atlantic push to loosen the search giant’s hold on digital ads. 

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Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.