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https://www.wsj.com/articles/global-advertising-forecast-to-speed-up-after-a-slower-start-in-2023-45b8953c

Global Advertising Forecast to Speed Up After a Slower Start in 2023

GroupM expects ad spending to grow 5.9% this year to $874.5 billion, excluding U.S. political advertising

By Megan Graham
Out-of-home advertising, which includes outdoor signs and such as billboards, is expected to grow 38.7% in 2023, according to a new forecast. Photo: CHRIS HELGREN/REUTERS

Though global advertising growth slowed down to begin 2023, it will resume a more typical pace during the rest of the year as inflation eases and supply-chain issues continue to resolve, according to a new forecast from media investment group GroupM, a unit of WPP. 

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Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.