Independent communication firm Concept Communications is honored to receive the The Great Indian BFSI Full-Service Agency of the Year Award of its 3rd Edition in 2023, as the digital partner of Nippon India Mutual Fund for their Women’s financial empowerment digital campaign.
The awards reflect the agency’s dedication to providing outstanding digital marketing services to its clients.
Keeping the exclusive focus on women’s financial empowerment, Concept Communications’ digital team created the #BeWhatYouWant campaign, which inspired women to take a more active role in their financial planning from a young age.
As a result, they realized the benefits of budgeting their finances, saving early and consistently, and seeing their dreams become a reality. The entire campaign was created by using AI to build graphics of the character explaining key aspects of her financial journey.
The campaign was delivered across demographics via a wide range of media platforms and was a big success, with a significant amount of participation and engagement from the female audience. The campaign’s strategy, creativity, and exceptional use of AI were the key factors that helped it win this coveted award.
Acknowledging the award, Vivek Suchanti, Chairman, Concept Communications, said “It is a great honor for our team to get recognition on a national level as it inspires us to scale many more peaks. Our team believes in innovation and has put in a lot of hard work on this campaign. We thank the grand jury for recognizing our work and also thank Nippon India Mutual fund for their continued confidence in Concept Communication.”
Concept’s BFSI team is constantly delivering value and investing in its knowledge, infrastructure, and skills. With extensive cross-functional experience in various aspects of BFSI communication (banking, insurance, capital markets, asset management, NBFCs, Fintech, and new-age, etc.), the team specializes in developing a comprehensive and proactive communications program to improve a company’s corporate image and reputation.
The 3rd Edition of the Great Indian BFSI Awards 2023 recognizes and celebrates the hard work done by the marketers & digital marketers, their teams, and their agency partners. This accolade serves as a testament to Concept Communication’s relentless pursuit of innovation, dedication to delivering exceptional services, and creating brilliant campaigns across the BFSI sector.