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https://www.wsj.com/articles/hasbro-revive-toy-business-22825fbd

How Hasbro Plans to Revive Its Toy Business

The maker of Monopoly, Play-Doh and Transformers action figures says part of the strategy is to win a bigger share of the global preschool market

By Joann S. Lublin
Some 40% of Hasbro revenue comes from customers 18 and older, says CEO Chris Cocks, who adds that he plays Dungeons & Dragons, a cards-based fantasy game from Hasbro. about once a month. Photo: HASBRO

What do toddlers and grown-ups past 50 have in common? Hasbro wants to sell them both more toys.

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Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.