Netflix Subscriptions Jump as U.S. Password-Sharing Crackdown Begins

Shortly after change, company had highest rate of sign-ups since Antenna began tracking data in 2019

As the price of digital subscriptions creeps up, and Netflix cracks down on password sharing, WSJ’s Nicole Nguyen explores free alternatives.

Netflix’s long-awaited crackdown on password-sharing in the U.S. delivered a windfall of new subscribers in its earliest days, according to new data, a sign that the move is bearing fruit despite being unpopular with many users.

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