Olaplex (NASDAQ:OLPX – Get Rating) and Kenvue (NYSE:KVUE – Get Rating) are both consumer staples companies, but which is the better business? We will contrast the two businesses based on the strength of their earnings, profitability, analyst recommendations, valuation, risk, dividends and institutional ownership.
Analyst Recommendations
This is a breakdown of recent ratings and recommmendations for Olaplex and Kenvue, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Olaplex | 3 | 6 | 6 | 0 | 2.20 |
| Kenvue | 0 | 6 | 3 | 0 | 2.33 |
Olaplex currently has a consensus target price of $7.66, indicating a potential upside of 100.02%. Kenvue has a consensus target price of $28.33, indicating a potential upside of 12.95%. Given Olaplex’s higher probable upside, analysts clearly believe Olaplex is more favorable than Kenvue.
Profitability
| Net Margins | Return on Equity | Return on Assets | |
| Olaplex | 32.14% | 33.05% | 14.74% |
| Kenvue | N/A | N/A | N/A |
Institutional & Insider Ownership
91.5% of Olaplex shares are owned by institutional investors. 6.1% of Olaplex shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.
Valuation and Earnings
This table compares Olaplex and Kenvue’s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Olaplex | $704.27 million | 3.56 | $244.07 million | $0.30 | 12.77 |
| Kenvue | N/A | N/A | N/A | N/A | N/A |
Olaplex has higher revenue and earnings than Kenvue.
Summary
Olaplex beats Kenvue on 8 of the 9 factors compared between the two stocks.
About Olaplex
Olaplex Holdings, Inc. manufactures and sells hair care products. The company offers hair care shampoos and conditioners for use in treatment, maintenance, and protection of hair. It provides hair care products to professional hair salons, retailers, and everyday consumers. The company was founded in 2014 and is based in Santa Barbara, California.
About Kenvue
Kenvue Inc. is a pure-play consumer health company. Its brand portfolio includes AVEENO(R), BAND-AID(R) Brand Adhesive Bandages, JOHNSON’S(R), LISTERINE(R), NEUTROGENA(R), TYLENOL(R) and ZYRTEC(R). Kenvue Inc. is based in SKILLMAN, N.J.
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