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https://www.wsj.com/articles/volvo-rolls-out-all-electric-suv-aimed-at-first-time-buyers-87f9caad

Volvo Rolls Out All-Electric SUV Aimed at First-Time Buyers

Swedish carmaker hopes lower-priced EVs can win over cost-conscious buyers still unsure about going electric

By William Boston
Converting gas cars into electric vehicles is becoming more common, with several companies offering ways to “upcycle” classic cars and fleet vehicles. WSJ’s George Downs explores why retrofitting isn’t more widespread. Illustration: George Downs

MILAN—Volvo is making a big bet that a smaller, cheaper all-electric SUV can help convince budget-minded buyers to go electric. 

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Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved.

Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.