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https://www.wsj.com/articles/amazon-plans-ad-tier-for-prime-video-streaming-service-8944fe51

Amazon Plans Ad Tier for Prime Video Streaming Service

Discussions come as ad buyers have been pushing for more access to premium shows and movies

By Jessica Toonkel
An ad-supported tier of Prime Video would help Amazon cover the costs of creating movies and programs such as ‘The Marvelous Mrs. Maisel.’ Photo: Philippe Antonello/Amazon Prime Video/Associated Press

Amazon is planning to launch an advertising-supported tier of its Prime Video streaming service as it looks to further build its ad business and generate more revenue from entertainment, according to people familiar with the situation.

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Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved.

Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.