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https://www.wsj.com/articles/pga-tour-deal-with-liv-golf-puts-sponsors-on-the-spot-4800c1c8

PGA Tour Deal With LIV Golf Puts Sponsors on the Spot

Most corporate partners have yet to comment on the merger, which took them by surprise and could create new reputational concerns

By Katie Deighton
, Patrick Coffee
 and Megan Graham
The PGA Tour and LIV Golf announced Tuesday that they have agreed to a merger. Photo: Koji Sasahara/Associated Press/Rich Graessle/Zuma Press

Sponsors and other companies affiliated with the PGA Tour will face a reckoning in the wake of the golf powerhouse’s decision to combine with the Saudi-backed upstart LIV Golf, marketing executives said.

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Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved.

Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.