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Amazon Prime Day 2023: what to expect from Amazon’s big sales event

Amazon Prime Day 2023 is nearly here! Here's when we think it is, plus what else to expect

Dan Grabham Dan Grabham

Amazon Prime Day 2023 is nearly here! Prime Day has become so massive that Amazon has given up squeezing all of its deals into 24 hours. Like the last couple of years, there should be two days of deals this year. Read on to find out our best guess for when it is as well as what to expect.

As ever, there will be no shortage of gadgets and gear for you to spend your hard-earned cash on. But the problem is the same as ever – cutting the wheat from the chaff to get to the deals that really matter. We’re going to be doing the work for you. You’ll be able to check back with us throughout each day to find top handpicked tech deals on this very page.

When is Amazon Prime Day 2023?

This year we are expecting Amazon Prime Day Prime Day to take place from Tuesday-Wednesday 11-12 July. It took place on Tuesday through to Wednesday last year, so we think that likely again. However, it has started on the Monday in the past, so it is possible it could be 10-11 July. It certainly won’t be the week before because of the 4 July sales that take place in the US.

The event will obviously take place at slightly different times in the US and UK due to timez zone differences.

Amazon previously confirmed the shopping event would take place in July. Last year Prime Day took place from July 12-13. The year before, it was June 21-22, but that was a little bit of a different time. The sales event also took place during July (around the 16/17 mark) in 2015-2019. In 2020, the date was also delayed until October because of the global situation at that time. Amazon did use the same October slot last year to shoehorn in the Prime Early Access Sale.

How to get the best Prime Day savings

Bargains can be tempting, but if you have a shopping list of products you want to get during Prime Day, doing a bit of research ahead of time will ensure the bargain you get really is saving you cash.

The saving stated might also be based on RRP rather than what it sells for on the site normally. It’s a bit of a sneaky trick but one of the oldest in the book. If you’ve got your eye on something, it could be worth finding out its price now, so you know just how much of a deal it really is.

Those that are genuine deals – and there are plenty of them – are likely to be snapped up quickly, so be ready to start clicking as soon as they’re live. We’ll be keeping you in the loop with start times so you can be prepared.

Oh, and one more thing… It’s not just Amazon that you should take a look at. Other retailers are quick to get involved in the Prime Day hubbub and try to crash the party with their own deals! Top examples last year included Dell, so we’ll keep an eye out on anti-Prime Day deals for you!

What is Amazon Prime Day?

Prime Day is Amazon’s attempt at a summer recreation of the pocket-emptier that is Black Friday, an annual event each year stuffed with exclusive discounts on every kind of product it sells with one small proviso – you have to be an Amazon Prime member to take advantage.

Don’t let that put you off, though, because Prime is a rather good deal regardless of Prime Day, and you can easily bag a 30-day free trial for Prime if you’ve never used it before – get it here if you’re in the US or check it out here if you’re in the UK. After the trial, it’ll set you back $139/£95 for the year, or $14.99/£8.99 a month, but you can cancel the trial at any time, of course.

To begin with, it gives you full access to its Amazon Prime Instant Video service (you’ll find our own lovingly curated, and constantly updated, list of the best films and TV shows to watch on Prime Video here), but also includes Prime Music and the Kindle Lending Library, plus unlimited one-day delivery from Amazon’s humongous online marketplace.

The best deals are known as Spotlight deals, which will usually be available in a limited quantity, with Lightning Deals sitting alongside them, which will last for just six hours. With both of these, you’ll want to be quick if you like what you see.

Last year’s top Amazon Prime Day deals

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