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https://www.wsj.com/articles/rv-maker-thor-says-sales-picking-up-amid-discounts-5daa689c

RV-Maker Thor Says Sales Picking Up Amid Discounts

Executives remain cautious and say they may need to offer more incentives

Will Feuer
Thor, which owns RV brands such as Airstream, said it may need to help dealers offer bigger promotions to sell through older models. Photo: Luke Sharrett/Bloomberg News

RV-maker Thor Industries says retail sales began to recover this spring as dealerships tempted buyers with discounts on aging models.

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Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved.

Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.