Unstoppable Growth: Superfoods Market Achieves 5.0% CAGR, Projected to Exceed US $274.5 Billion - BY PMI

Covina, June 06, 2023 (GLOBE NEWSWIRE) --

What is Superfood?

• Overview

Superfood provides maximum nutritional benefits with minimal calories and packed with antioxidants, vitamins and minerals. Soybeans, berries, green leafy vegetables, dark chocolate, salmon fish, wine & grapes and tea are some common examples of super foods.

Growing demand for bakery and confectionary products has boost the market growth. Rising demand for low-calorie and high nutritional products has further, fueled the demand for market growth. Increase in working population, especially working women and high disposable income is expected to foster the demand for Superfoods market growth in coming years.

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Key players in the superfoods market include:

• Nutiva
• The Green Labs LLC.
• Archer Daniels Midland
• Ocean Spray
• Creative Natures Superfoods
• Nature Superfoods LLP.
• The Superfood Company
• Suncore Foods Inc.
• Del Monte Pacific Group
• Supernutrients

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Prominent Growth Driving Factors

Several prominent growth driving factors contribute to the expansion of the superfoods market. These factors include:

• Increasing Health Consciousness: The growing awareness of the importance of healthy eating and the desire to maintain overall well-being drive the demand for superfoods. Consumers are actively seeking nutrient-dense foods that provide a wide range of health benefits.
• Rising Prevalence of Lifestyle Diseases: The global increase in lifestyle diseases, such as obesity, diabetes, and cardiovascular disorders, has led individuals to adopt healthier dietary habits. Superfoods, known for their high nutritional content and disease-fighting properties, are seen as an integral part of preventive healthcare.
• Growing Interest in Natural and Organic Products: Consumers are increasingly drawn towards natural and organic products due to concerns about synthetic additives, pesticides, and genetically modified organisms (GMOs). Superfoods, often sourced organically, align with this preference and provide a perception of healthier and safer food options.

These growth driving factors collectively contribute to the expansion of the superfoods market, indicating a positive trajectory for the industry in the coming years.

Top Findings of Report:

Superfoods are nutritionally dense food with high content of antioxidants, vitamins and minerals. Use of superfood in supplementary diet and also for glowing skin has further, enhanced the market growth. High level of nutrients, beneficial in skin care, and prevention of disease are the properties of superfoods which has powered the demand for Superfoods market growth in coming years.

Top Trends Influencing the Market

• Plant-Based and Vegan Superfoods: The increasing adoption of plant-based and vegan diets has led to a surge in demand for plant-based superfoods. Consumers are seeking plant-derived alternatives to traditional animal-based superfoods, such as plant-based proteins, dairy-free superfood options, and plant-based omega-3 sources like chia seeds and flaxseeds.
• Functional and Adaptogenic Superfoods: Functional superfoods are those that offer specific health benefits beyond basic nutrition. Adaptogenic superfoods, in particular, have gained popularity due to their ability to support the body's response to stress and promote overall well-being. Examples include ashwagandha, maca root, and reishi mushrooms.
• Focus on Gut Health: The link between gut health and overall well-being has spurred the demand for superfoods that promote digestive health. Probiotic-rich superfoods like yogurt, kefir, sauerkraut, and fermented foods are gaining traction due to their potential to support a healthy gut microbiome.

Recent Developments

• In May 2022, Ketogen Superfoods launched new Protein-packed smoothies and ready to blend recipes comprised with 20 different superfoods. Smoothies are made with natural source of proteins and 20 superfoods such as, Oats, Green Coffee, Green Tea, Brown Rice Protein, Beet Root, Natural Cocoa Powder, Pea Protein Isolate, Ashwagandha, Pineapple Enzyme, Stevia, Papaya, MCT Powder and Cinnamon.
• In December 2021, Dabur Real launched new “Superfood” edition for healthy snack. New launched superfood products includes, pumpkin seeds and chia seeds which are low in calorie and rich in essential nutrients.

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The Report Answers Questions Such as

1. What is the current size and projected growth rate of the global superfoods market?
2. What are the main factors driving the growth of the superfoods market?
3. What are the emerging trends and developments influencing the market dynamics?
4. What are the different types of superfoods and their nutritional benefits?
5. How superfoods are incorporated into various food and beverage products?
6. What are the key distribution channels for superfood products?

Superfood Market: Report Scope & Segmentation

Prophecy Market Insights has segmented the Superfoods market report based on Type, Application, and Distribution Channel:

• By Type -

• Vegetables
• Meats
• Seeds
• Fruits
• Grains
• Herbs & Roots
• Others

• By Application –

• Dietary Supplements
• Food & Beverages
• Bakery & Confectionary
• Others

• By Distribution Channel –

• Specialty Stores
• Convenience Stores
• Hypermarkets/Supermarkets
• Online Stores
• Others

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