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Apple’s Augmented Reality Faces Real Questions

wsj

3 min read 06 Jun 2023, 04:32 PM IST The Wall Street Journal

Vision Pro headset is an expensive gamble for a company that needs a new hit

FILE PHOTO: A person uses a camera as Apple's Vision Pro headset is on display at Apple's annual Worldwide Developers Conference at the company's headquarters in Cupertino, California, U.S. June 5, 2023. REUTERS/Loren Elliott/File Photo (REUTERS) — FILE PHOTO: A person uses a camera as Apple's Vision Pro headset is on display at Apple's annual Worldwide Developers Conference at the company's headquarters in Cupertino, California, U.S. June 5, 2023. REUTERS/Loren Elliott/File Photo (REUTERS)

Apple’s augmented-reality device is finally real. The company has the rest of the year to give consumers a real reason to spend nearly $3,500 on it.

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