WWDC 2023: More than Mixed Reality headset, analysts want Apple to launch AI services

It's finally the day. Apple's WWDC 2023 is all set to kick off, and for months there has been rumours that Apple will be revealing the mixed reality headset, that is the Apple Reality Pro.

近期與投資人討論2023 WWDC的重點：

1. 若Apple AR/MR頭戴裝置發布成功，將對3D交互設計與3D電腦圖像帶來巨大影響 (猶如ChatGPT對AI/AIGC)。

2. 長期而言，Apple AR/MR頭戴裝置的成功關鍵因素在於能否與AI/AIGC高度整合。

3. 投資人近期對Apple何時推出類似ChatGPT服務的關注度，高於Apple…

— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) June 4, 2023

The headset as rumours suggest, will be a combination of both AR and VR. Now, there's further news that investors are much more interested in Apple's unveiling of AI-related technology rather than the Apple Reality Pro. 

Ming Chi Kuo, TF Securities analyst has shared a tweet which suggests the discussion with unnamed investors and what they are expecting and looking forward to at the WWDC. 

Kuo further added that investors are much interested in Apple's introduction of AI tools similar to ChatGPT and they would like to invest in AI based services. But on the other hand the investors also presume that the launch of Apple Reality Pro will have an impact on 3D computer graphics and 3D interactive design industry. This will help understand whether it is going to be a success in the long term. 

Also Read: 3 big iOS 17 features that will improve Apple’s mobile experience at WWDC 2023

Keeping aside what the investors have presumed, if Apple is able to produce and sell the Reality Pro as much as iPhones, watches and Macs in the later half of the year then Apple can expect Mixed Reality headset to be a success. 

As of now, nothing has been confirmed as to what all are going to be launched at the WWDC, starting from today till June 9th. The keynote begins at 10:30 PM IST tonight.

Also read: WWDC 2023: What time and how to watch Apple’s event tonight?