MediaAlpha (NYSE:MAX – Get Rating) is one of 191 publicly-traded companies in the “Business services, not elsewhere classified” industry, but how does it weigh in compared to its competitors? We will compare MediaAlpha to similar businesses based on the strength of its institutional ownership, dividends, analyst recommendations, valuation, risk, profitability and earnings.
Risk and Volatility
MediaAlpha has a beta of 1.23, suggesting that its stock price is 23% more volatile than the S&P 500. Comparatively, MediaAlpha’s competitors have a beta of 0.95, suggesting that their average stock price is 5% less volatile than the S&P 500.
Analyst Ratings
This is a breakdown of recent recommendations for MediaAlpha and its competitors, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| MediaAlpha | 0 | 2 | 3 | 0 | 2.60 |
| MediaAlpha Competitors | 795 | 4800 | 10202 | 261 | 2.62 |
Earnings & Valuation
This table compares MediaAlpha and its competitors revenue, earnings per share and valuation.
| Gross Revenue | Net Income | Price/Earnings Ratio | |
| MediaAlpha | $428.10 million | -$57.67 million | -6.51 |
| MediaAlpha Competitors | $4.05 billion | $82.59 million | -19.62 |
MediaAlpha’s competitors have higher revenue and earnings than MediaAlpha. MediaAlpha is trading at a higher price-to-earnings ratio than its competitors, indicating that it is currently more expensive than other companies in its industry.
Profitability
This table compares MediaAlpha and its competitors’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| MediaAlpha | -14.22% | N/A | -19.40% |
| MediaAlpha Competitors | -40.19% | -168.69% | -6.70% |
Insider and Institutional Ownership
70.1% of MediaAlpha shares are held by institutional investors. Comparatively, 54.1% of shares of all “Business services, not elsewhere classified” companies are held by institutional investors. 9.6% of MediaAlpha shares are held by insiders. Comparatively, 15.6% of shares of all “Business services, not elsewhere classified” companies are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
Summary
MediaAlpha competitors beat MediaAlpha on 7 of the 13 factors compared.
MediaAlpha Company Profile
MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. It optimizes customer acquisition in various verticals of property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.
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