Popular music from Japan enjoys a global and growing audience, and one of the best ways fans can discover established and up-and-coming acts is through the music in anime. It’s integral to driving the emotions and narrative of the craft of anime.
Crunchyroll, the global brand serving fans the ultimate anime experience, recently launched a new music initiative to celebrate Japanese music and musicians. Crunchyroll’s new music and content hub brings thousands of iconic videos and hundreds of popular and contemporary artists from Sony Music Entertainment (Japan) Inc. (SMEJ) to its service.
With the focus to build and offer the anime community an extensive music library, Indian anime fans and users of Crunchyroll can now enjoy short-form music videos, more than 100 full-length live concerts and several concert performances and videos on its SVOD service.
Some of the latest additions include MAN WITH A MISSION, SPYAIR, KANA-BOON, Goose House, amazarashi, Survive Said The Prophet, SUPER BEAVER, sumika, NICO Touches the Walls, Aimer, YOASOBI, LiSA, Hiroyuki Sawano, Asian Kung-Fu Generation, Ikimonogakari, UVERworld, BURNOUT SYNDROMES, SAYURI, and many more. Also added to the platform are music videos and performances by L’Arc-en-Ciel, known for their songs in Edens Zero and Fullmetal Alchemist: Brotherhood, Shoko Nakagawa, a voice actress recognized for her work in Pretty Guardian Sailor Moon Crystal and Dragon Ball Super as well as for the fifth ending song in Fullmetal Alchemist: Brotherhood, and other prominent artists who have rich histories in the Japanese music space.
Additionally, K-pop fans may now notice that several music videos from K-pop groups OH MY GIRL, 2PM, and GOT7 are now available on Crunchyroll, granting fans a peek into some of the amazing crossovers across genres of Asian music.
Crunchyroll’s new music and content hub fuels anime fans who want to connect with artists they hear in their favorite series as well as explore and discover new artists. The hub features music video curation, artist listing page and search integration, followed by a dedicated music landing page/screen, enhanced discoverability and show page integrations in the future. Playlisting on Spotify and Apple Music has accelerated global popularity, with influential playlists on Spotify including Anime Hits, Anime on Replay and Anime Now, and on Apple Music, New in: Anime and Anime Character Songs.