EXCLUSIVE: Sony Animation’s Spider-Man: Across the Spider-Verse is doing some serious business tonight according to box office sources, accumulating $16M off previews that began at 3PM. That’s the second best preview night ever for an animated movie after Disney/Pixar’s Incredibles 2 ($18.5M) from June 2018. Disney/Pixar’s Toy Story 4, with $12M, is now the third best animated movie in previews.
The preview cash for Across the Spider-Verse alone is 4.5x more than what the first 2018 animated movie, Spider-Man: Into the Spider-verse, did on its Thursday night, which was $3.5M before a $12.6M Friday and $35.3M 3-day opening.
Now, the question remains how front-loaded Across the Spider-verse is; hence it’s too early to comp it to Incredibles 2. That Pixar sequel wound up posting a $71.2M first day, 26% of that number from Thursday previews. Incredibles 2 owns the opening weekend record for an animated movie at $182.6M. Opening stateside projections are wild for Across the Spider-Verse ranging from $75M-$90M. Even on the low-end, Across the Spider-Verse‘s 3-day will be more than double the first pic’s opening weekend, still commendable.
What makes the sequel’s box office hard to peg: It’s a Marvel animated movie, which is a rare breed, not to mention it’s one of the longest running animated films of all-time with a runtime of 140 minutes. Among those animated movies with long runtimes, Across the Spider-Verse ties with Funimation/Kyoto Animation’s Violent Evergarden in seventh place.
Great diagnostics as the weekend heats up for Across the Spider-Verse at 95% certified fresh on Rotten Tomatoes and RT audiences already giving it 97%. We’ll have more in the AM.
The Phil Lord-Christopher Miller-Amy Pascal-Avi Arad-Christina Steinberg animated sequel also has bragging rights when compared to other Spidey properties, beating the preview night cash of Spider-Man: Homecoming ($15.4M), Venom: Let There Be Carnage ($11.6M), Venom ($10M), and Spider-Man 3 ($10M).
