In an exclusive interaction with MediaBrief, Bhavik Mehta, Founder of Thinkin’ Birds, speaks about the importance of effective branding in driving consumer demand and highlights how Thinkin’ Birds has adapted to the changing digital landscape by leveraging new advertising platforms, technologies, and collaboration tools.
Mehta outlines the challenges and opportunities for content marketing in the coming years, and discusses how Thinkin’ Birds plans to stay ahead of the curve. He also outlines Thinkin’ Birds’ expansion plans and speaks about the unique selling proposition (USP) and advantages of Thinkin’ Birds’ new media vertical.
Read on.
What inspired you to start Thinkin’ Birds, and what gap in the market were you looking to fill?
I was initially a marketing teacher, and my passion for branding led me to establish Thinkin’ Birds. I noticed a lack of innovative branding solutions while assisting my former students with their marketing plans for their businesses and jobs. Inspired by my father’s wisdom that effective branding drives consumer demand, I recognized the opportunity.
My students became my first team members, and today we have a team of 32 talented individuals. We began by educating ourselves and others about the power of branding, which served as the foundation for our journey.
What sets Thinkin’ Birds apart from others in the industry, and how do you ensure your services remain competitive?
Thinkin’ Birds differentiates itself through its strategic expertise, creativity, and innovative ideas. By investing in thorough research and analysis, offering integrated services, and maintaining a client-centric approach, our branding agency stands out.
To stay competitive, we prioritize continuous learning and adaptation, specialize in a specific niche, establish thought leadership, form strategic partnerships, and strive for constant improvement. By consistently delivering exceptional branding solutions and staying ahead of industry trends, we ensure that our services remain competitive.
How has your agency adapted to the changing digital landscape over the years, and what new technologies or platforms are you currently exploring?
The digital landscape has brought immense opportunities for reaching a diverse range of potential customers across various sectors and regions. While online platforms simplify customer onboarding, building trust and fostering long-term relationships remain crucial.
Our success relies on our ability to deliver concepts, creativity, innovation, and timely execution. Digitization has enabled us to work from anywhere and conduct business globally, significantly enhancing our productivity.
Exploring new advertising platforms and embracing collaboration tools has enhanced our capabilities. Additionally, we actively research emerging technologies like AR, VR, AI, and voice search to stay ahead of the curve.
Can you share an example of a successful content marketing campaign your agency has executed, and what made it effective?
Out of all the campaigns we have run so far, London Bubble Co.’s launch campaign is the one that stands out. We came up with a strategy to introduce waffles in the city for just 2rs. Within 3 days, the whole of Central India was talking about this offer. We leveraged social media to reach the masses organically.
We wanted to introduce something we’d never heard of before, and that’s how we went to the 50s and 60s, when you could buy food with a few coins. And people from afar thronged the outlet to witness this crazy offer. The response was so herculean that we then ran the same offer in every city they opened in.
What are some of the biggest content marketing trends you’re currently seeing, and how is your agency adapting to these changes?
Some of the most prominent content marketing trends currently include the rise of video content, the growing importance of personalized experiences, the emergence of interactive content formats, the increasing use of chatbots and artificial intelligence, and the popularity of user-generated content.
To adapt to these changes, we too are embracing video content, creating personalized and customized experiences for our target audience, experimenting with interactive content like quizzes and polls, incorporating AI-powered tools, and encouraging user-generated content through contests and social media campaigns.
For keeping up with the latest trends we stay updated with emerging trends, continually learn and adapt, experiment with new formats and technologies, and prioritize client needs and preferences to remain competitive.
Looking forward, what are the biggest challenges and opportunities for content marketing in the next few years, and how do you plan to stay ahead of the curve?
In the coming years, content marketing will face challenges such as content saturation, diminishing attention spans, evolving algorithms and SEO practices, fragmented audience and channels, content personalization, increasing competition, and rising costs.
To stay ahead, we plan to create high-quality and engaging content, employ multichannel and omnichannel strategies, invest in audience research and segmentation, specialize in a specific niche, leverage visual and interactive formats, and measure content ROI. By adapting to emerging trends, prioritizing audience needs, and optimizing strategies based on data-driven insights, we aim to be at the forefront of the field.
How do you approach developing an authentic brand voice that resonates with the target audience while also meeting business objectives?
We approach developing an authentic brand voice by conducting thorough research to understand the target audience’s values, preferences, and aspirations.
We align this understanding with the business objectives, ensuring that the brand voice reflects the brand’s essence, speaks authentically to the audience, and achieves the desired business outcomes.
Thinkin’ Birds is aiming to establish a media vertical to differentiate itself from the big 6 media buying houses in the country. Can you describe what types of services or solutions will be included in Thinkin’ Birds’ media vertical, and how it would differ from traditional media buying services?
Thinkin’ Birds’ innovative media vertical will offer a variety of services and solutions that will set us apart from traditional media-buying houses. To maximize campaign effectiveness, we will provide strategic media planning and buying, leveraging cutting-edge technologies and platforms.
Furthermore, we will combine creative storytelling with data-driven insights to deliver targeted and engaging advertising across multiple channels. To drive tangible results for our clients, we will focus on innovation, leveraging emerging trends, and maximizing the impact of media campaigns.
How do you plan to measure the success of the innovative-media vertical, and what metrics will you be tracking?
As an agency, measuring the success of our innovative-media vertical requires tracking a range of key metrics that showcase the effectiveness and value of our efforts. We prioritize monitoring metrics that reflect campaign reach and engagement, including impressions, clicks, and conversions. By evaluating these metrics, we can assess the impact of our campaigns and their ability to drive audience interaction.
We also pay close attention to metrics related to brand awareness, customer sentiment, and audience growth, as they provide insights into the effectiveness of our media strategies in increasing brand visibility and fostering positive customer perception.
Additionally, we analyze the return on investment (ROI) by tracking metrics like cost per acquisition (CPA) or customer lifetime value (CLV), which allow us to measure the financial impact of our innovative-media initiatives. Regularly monitoring and analyzing these metrics enables us to assess and demonstrate the success of our innovative-media vertical in delivering tangible results for our clients.
What are your expansion plans and how do you plan to increase your presence in other cities?
To expand, we are focusing on cultivating strong relationships with our existing clients, generating positive word-of-mouth referrals, showcasing successful case studies, and implementing targeted marketing campaigns.
Additionally, we are leveraging local networks, participating in industry events, optimizing our online visibility, and developing partnerships with local businesses and organizations. These strategies will help us increase our presence in multiple cities and establish Thinkin’ Birds as a trusted and sought-after branding agency.
What is your one piece of advice to youngsters following a career in the marketing industry?
My advice to youngsters pursuing a career in the marketing industry is to always start with the end in mind. Having clarity in your thoughts is essential. Embrace the power of zero, as it offers numerous possibilities. Once you start working on your goals, you’ll develop the clarity and direction needed to thrive.
Additionally, approaching your work with the right intentions and a sense of profitability will contribute significantly to your success in the field.
Anything else you would like to add?
I’d like to emphasize that at Thinkin’ Birds, we are deeply committed to helping our clients in achieving their branding objectives. Our dedicated team of innovative professionals is dedicated to delivering exceptional solutions that drive success.
We strive to stay ahead of the competition by embracing new technologies, staying current on emerging trends, and constantly improving our strategies. We are excited to work with more clients and make a difference in the world of branding and marketing.