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It’s officially Pride month, and high-fashion brands have only gotten smarter about the ways they choose to incorporate LGBTQ activism into their clothing during the month of June. Gone are the days of hastily rainbow-slapped apparel and tacky corporate merch. This year’s Pride collections have stripes of color and are chic enough to wear year-round.
Most importantly, these brands are showcasing their allyship by giving back a portion of their proceeds to LGBTQ groups such as the The Trevor Project, Hetrick-Martin Institute, GLAAD and It Gets Better Project — non-profits that need our support more than ever amid a wave of repressive, anti-LGBTQ legislation.
Check out some of the best Pride collections this year.
Cashin Carry 22 With Fire Island Graphics
Courtesy of Coach
The highlight of Coach’s Pride lineup this year are their Fire Island tote bags, which make a revamped return this year. Their Cashin Carry 22 bags are updated in four colorful variations, each featuring their own playful nods to the Long Island beach town that has become famous for their wildly popular LGBTQ destinations: Cherry Grove and the Fire Island Pines.
Calvin Klein This Is Love Color Block Bikini
Courtesy of Calvin Klein
Australian pop star Troye Sivan, as well as models Nathan McGuire and Manahou Mackay are the faces of Calvin Klein’s 2023 “This Is Love” Pride campaign. This classic underwear set features bold colorblocking and tonal variations. In addition to the campaign, the brand has shared that they have raised $400,000 to LGBTQ organizations and will continue their partnership with the PFLAG National and Transgender Law Center.
Converse Run Star Legacy CX Pride
Courtesy of Converse
Converse’s Pride collections never disappoint. Their new lineup of customizable shoes include dozens of different takes on their classic Chuck Taylors. Speckles of color run down the side of these funky high-tops, featuring rainbow-hued laces and an upper twill decorated with the Progress Pride flag. Other sneakers in the collection are done up with other made-to-order graphic patchworks. The brand supports the LGBTQ community through annual grants to a wide range of organizations such as the Ali Forney Center and Out MetroWest.
J. Crew Pride Tee
Courtesy of J. Crew
Colorful flags are printed on this basic cotton tee from J. Crew, who will donate proceeds from their Pride collection to PFLAG, the nation’s largest organization supporting and educating for the LGBTQ+ community.
Cos 2023 Pride T-Shirt Horse Meat Disco
Courtesy of Cos
Cos collaborated with four of the most celebrated queer nightclubs for a limited-edition t-shirt capsule. This cotton-jersey tee is designed in collaboration with London’s legendary Horse Meat Disco, featuring the club’s logo printed in black font on the chest and a rainbow-hued “DISCO” cascading down the back.
Puma Downtown Pride We Are Everywhere Skirt
Courtesy of Puma
Puma brings high fashion to its athleisure-wear with this unique Downtown Pride skirt, featuring a unique overalpping A-line design and hemp rainbow belt secured at the waistband.
Levi’s Pride Liberation Trucker Jacket (42% Off)
Courtesy of Levi’s
In their 2022 Pride collection, Levi’s draws from the powerful messaging used on signs and posters throughout the Queer liberation movement in the ‘60s through ‘80s. One of the many denim offerings is this faded and distressed Type III Trucker jacket. An embroidered graphic on the back reads “Let Us Love” with a woven Pride Two Horse label woven on the inside. In support of the collection, Levi’s will make an $100,000 donation to OutRight Action International.
‘You and Me Now ‘Painting by David Dyett
Courtesy of Saatchi Art
Saatchi Art’s Beyond the Rainbow: Pride in Portraits collection features dozens of paintings created by queer artists across the globe. This “You and Me Now” acrylic painting, made by Canadian artist David Dyett, shows two men caressing atop a vibrant blue background: “a portrait of love,” as Dyett writes on the site.
Happy Socks 3-Pack Pride Socks Gift Set
Courtesy of Happy Socks
Happy Socks is no stranger to color but the Swedish sock brand, known for their playful designs, amps up the vibrancy with their Pride gift sets, all of which come with two to three pairs of socks done up in different variations of rainbow stripes and patterns. 10% of the net sales of all their Pride-related products will go towards InterPride, the international association of all Pride event organizers worldwide.
Fossil Pride Stainless Steel Band Ring
Courtesy of Fossil
While Fossil launched their largest Pride collection to date last year, including watches, straps, jewelry and wallets, their lineup this year is limited to jewelry. The headlining piece is this classic stainless steel band ring, featuring enamel colors of the Pride flag on the inside. During Pride month, 100% of the collection’s sales will be donated to The Trevor Project, at a minimum of $100,000.