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https://www.wsj.com/articles/fast-fashions-curious-comeback-8a5516c5

Fast Fashion’s Curious Comeback

Shein is getting buzz, but how sustainable is fast fashion as a business model?

By Jinjoo Lee
Shein, which had a pop-up store in Paris recently, was the fourth-largest clothing seller in North America last year. Photo: christophe archambault/Agence France-Presse/Getty Images

Fast fashion is back in vogue, thanks to online apparel retailer Shein. Will it be a trendsetter or a one-hit wonder?

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Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved.

Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.