MMA IMPACT India brings together the brightest marketing minds in India as we explore how marketers can navigate the evolving digital landscape, drive innovation and enduring business value and more robust consumer engagement in an increasingly dynamic and connected world.
MMA IMPACT India will enable you to Rethink your execution methods, Relearn leveraging tech advancements, and Rebuild your marketing organization structures. Our key focus areas at Impact encompass below segments:
MMA IMPACT India brings together India’s brightest marketing minds to delve into how marketers can adapt to the changing digital landscape, foster innovation, and create lasting business value while enhancing consumer engagement in a rapidly evolving and connected world.
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The event aims to empower participants to rethink their execution strategies, relearn new insights into leveraging technological advancements, and rebuilt their marketing organizational structures.
The key focus areas at Impact include the following segments:
- Data – Discover how to create a data strategy, build a robust data ecosystem, and develop data capabilities that can help you drive growth
- Emerging Tech – Learn about the role of AI in marketing, data tech, madtech, and immersive innovation such as Metaverse and AR/VR can be used in your marketing campaigns to enhance customer engagement and drive business results
- Digitising Commerce – O2O, Omnichannel, decoding ONDC, power of CX
- Media – Discover new opportunities in CTV, e-commerce advertising, Voice & Audio, Content Marketing, Influencer marketing, Brand safety, and Measurement that can help you stay ahead of the competition
MMA IMPACT India – Agenda (Tuesday – May 30, 2023)
TIME | EVENT | SPEAKER |
| 9:00 AM – 9:30 AM | Registration Begins | |
| 9:30 AM – 9:45 AM | Welcome Remarks: The Past Vessels Fail to Contain the Future | MONEKA KHURANA, Country Head & Board Member, MMA Global – India |
| 9:45 AM – 10:00 AM | Chairman’s Address | AMIT JAIN, MMA India Board Chair; Chairman, L’Oréal India |
| 10:10 AM – 10:40 AM | Keynote Session: Marketing in the era of Generative AI: Challenges & Opportunities | How would marketing evolve in an era where AI is better than the average human at telling stories, drawing images, composing melodies, engaging in conversations, and creating virtual worlds? We are at the cusp of a paradigm shift in the role that humans and AI will play in marketing. The opportunities are transformational, the challenges are formidable. We will talk about what’s happening right now and what is likely to happen in the next 12-18 months. DR. PRAPHUL CHANDRA, Co-Founder & Advisor, TreasurePACK |
| 10:40 AM – 11:00 AM | Keynote Session: Re-imagining cross-media strategies through a holistic lens | VIJAY IYER, Director, Large Customer Ad Sales, Amazon India |
| 11:00 AM – 11:40 AM | Annual Report Launch: Modern Marketing Reckoner | Witness the launch of MMA India’s marquee annual marketing ecosystem report ‘Modern Marketing Reckoner’ with the 2023 theme being ‘Transform to Thrive’ – a ready reckoner comprising an industry-neutral 360-degree POV for marketers to not just evolve, but transform, using increased agility, investment in meaningful technology, more collaboration & partnerships, rapid test-learn-apply frameworks, and a diversely skilled workforce. |
| Report Unveil: AMIT JAIN, MMA India Board Chair; Chairman, L’Oréal India and PARTHASARATHY MA, Chief Strategy Officer, South Asia, GroupM | ||
| Panel Discussion:ARVIND MATHUR, Product & Business Unit Head mFilterIt; MONEKA KHURANA, Country Head & Board Member MMA Global – India, MVS MURTHY, CMO Federal Bank; SUNITA BANGARD, MMA India Board Member; Group Head – Consumer Insights and Brand Development Aditya Birla Group; and VIDYA KAILASAM, India Consumer Digital Lead Mondelez | ||
| 11:40 AM – 12:05 PM | Think CTV: What do we know about changing viewership & how does that redefine our marketing choices | CTV is the fastest-growing screen on YouTube. What do we know about changing viewership contexts & how brands need to redefine their media mix to connect meaningfully with premium audiences PRATEEK DUBEY, Head – Google Marketing Platform, India, Google and SHUBHA PAI, Head-YouTube Sales, Google India |
| 12:05 PM – 12:25 PM | Keynote Session: Seamless Content Discovery: The Key to Building Brand Love | The significance of mobile and the internet is no longer lost on marketers. But old digital marketing strategies simply won’t do. To keep today’s quick-thinking, hyperconnected netizens engaged with your brand’s content, you’ve got to try new ways of connecting with them. What you need is an innovation, a revolution, and a makeover – the thrill of seamless discovery and the power of an emerging channel. In this session, Vasuta Agarwal, Chief Business Officer – Consumer Platform Advertising, InMobi, shares how your brand can take a fresh approach to cut through the clutter and catch the eye of your customers. VASUTA AGARWAL, Chief Business Officer, Consumer Platform Advertising, InMobi (InMobi Glance) |
| 12:30 PM – 1:00 PM | Keynote: Vulnerability is Your Superpower | For brands to thrive while remaining relentlessly relevant and sharply differentiated, they have to stop striving for perfection. Exposing yourself to the possibility of failure, criticism or harm may actually be good for your brand. Winning Marketing Organisations will accept and embrace their vulnerability as they rethink, relearn and rebuild. In her keynote, Lulu Raghavan will make the case for vulnerability as an imperative for brands and as a mindset to be embraced by the entire organisation. LULU RAGHAVAN, Managing Director, Landor & Fitch and ALEENA GANDHI, Founder, Social Media Dissect |
| 1:00 PM – 1:45 PM | Lunch | |
| 2:00 PM – 3:00 PM | Report Launch: Winning with DATA – The CXO’s Handbook | Catch the launch of a practical and comprehensive handbook to help the industry think data first marketing. This MMA India thought paper on data will aim to simplify the value impact of data and tech capabilities, provide insight into privacy, investment, and partnerships, and establish a strong value proposition along with specific use cases that can deliver business outcomes. To that effect, an expert panel of key contributors from Accenture, Google, Unilever, Flipkart Ads and Vserv AudiencePro along with authored POVs from experts at ITC, Mondelez and Madison World have collaborated to share experiences and develop an industry-neutral point of view. Report Unveil: GAURAV ANAND, Chief Digital and Marketing Officer, L’Oréal and MONEKA KHURANA, Country Head & Board Member, MMA Global – India Panel Discussion: BHASKAR RAMESH, MMA India Board Member; Director – Omnichannel, Google India; DIPPAK KHURANA, Co-founder & CEO Vserv, TEJAS APTE, General Manager, Media- South Asia, Unilever. Moderated by DEEPAK BAKSHI, MD, Accenture Song in India |
| 3:00 PM – 3:20 PM | Keynote Session: Rethinking Beyond Traditional Advertising: Marketing Approaches with Fintech Platforms | Key Takeaways: Targeting Capabilities: Businesses can leverage the audience insights provided by Paytm to create highly personalised and targeted messaging and campaigns. The innovative ad formats that brands can explore through Paytm Ads. How Paytm Ads can create a seamless commerce user journey, from the initial interaction with an ad to the final engagement and transaction, resulting in enhanced customer satisfaction and business growth. ADITYA SWAMINATHAN, Vice President Paytm Ads |
| 3:20 PM – 3:40 PM | Fireside Chat: Revolutionizing Aerial Frontiers: The Role Of 5G In Advancing Drone Technology | A power-packed fireside discussion covering areas around understanding 5G, how drones can be empowered via seamless connectivity with 5G, the various advanced applications, regulations & what the future stores for us regarding drone technology and the role of 5G. NIRAJ RUPAREL, Head of Mobile & Emerging Tech, GroupM and DR. SARITA AHLAWAT, MD, Co-Founder BotLab Dynamics |
| 3:40 PM – 4:00 PM | Keynote: Creating A Seamless Omni-Commerce Experience | GAURAV JUNEJA, Head of Digitisation, Google India |
| 4:00 PM – 4:30 PM | Unlocking the Promise of Personalization with Generative AI | SHEETAL GOEL, Digital Marketing Head, Aditya Birla Group, UNMISHA BHATT, Co-Founder & Chief Strategy Officer, Tonic Worldwide, YATNESH PANDEY, VP-Marketing, GreenPly Industries Ltd, SHETANSHU DIKSHIT, Lead Digital Communications, Pernod Ricard India, Moderated by BIPRORSHEE DAS, India Editor, WARC |
| 4:30 PM – 5:00 PM | Decoding MMA India Survey: Industry’s Outlook on ONDC | ATIQUE KAZI, President of Data, Performance and Digital Products, GroupM India, GIRISH RAMACHANDRA, Co-founder & CEO, Shopalyst, NEERAJ PRATAP SANGANI, CEO, Hansa Cequity, SANJAY MEHTA, Jt CEO, Mirum Digital Pvt Ltd Moderated by MONEKA KHURANA, Country Head & Board Member, MMA Global – India. |
| 5:00 PM – 5:15 PM | Closing Remarks | – |
| 2:45 PM – 3:45 PM | Masterclass: Rethinking Everything You Know About Media Quality | JAITI HARIANI, Director Of Sales, India, DoubleVerify |