Saudia Partners Accenture for Digital Transformation

(23/05/23)  Saudia has chosen Accenture to help the airline upgrade its services through a digital transformation program.

Through the deal, Saudia plans to use artificial intelligence technologies designed to enhance its digital infrastructure, building more than 260 new digital and electronic services over a two-year period.

All the digital systems developed by Accenture will be designed specifically for Saudia, increasing operational efficiency and reducing operational costs, thanks to a new enterprise-wide cloud-based data foundation.

Eng. Ibrahim bin Abdul Rahman Al-Omar, Director General of Saudia Group, with Julie Sweet, CEO of Accenture

“Through this strategic collaboration, our primary aim is to enable Saudia to tap into the combined power of digital, cloud and data, laying a strong foundation for continued innovation,” said Gerardo Canta, Senior Managing Director at Accenture. “We are honored to be working with Saudia to achieve its vision of creating a seamless, exceptional travel experience for its customers.”

The agreement will include several tracks to enhance Saudia’s guest value and help deliver the company’s strategic objectives. Specific initiatives will include a digital experience studio, digital infrastructure decoupling that accelerates and de-risks digital transformation processes, modernization of technical systems, creation of a cloud data lake, and development of a smart guest care center.

“Saudia is looking to reimagine how our guests can choose, buy and enjoy leisure, business, and religious experiences,” said Dr. Khaled Alhazmi, Chief Information Officer, Saudia. “With Accenture’s support, we will create seamless and curated journeys with hyper-relevant experiences across digital and human-driven interactions. Guests will be able to modify flights, purchase transit eVisas, and enjoy new self-service features across all digital channels.”

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