Is This the Golden Age of Videogame IP?

The successes of ‘The Super Mario Bros. Movie’ and ‘The Last of Us’ are part of Hollywood’s embrace of a $200 billion entertainment market

‘The Super Mario Bros. Movie’ has grossed more than $1.15 billion globally since its release on April 5. Photo: FlixPix / Alamy Stock Photo

“The Super Mario Bros. Movie”—based on the Nintendo mega-franchise about Mario and Luigi, Italian-American plumber-brothers from a cartoon Brooklyn—has dominated the box office since its April 5 release, grossing more than $1.15 billion globally. 

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