Data analytics and artificial intelligence (AI) are critical tools for effective demand forecasting and inventory management in the fashion industry, stated Ashish Jain, brand director of international fashion brand Camla Barcelona, in a recent interview with Fibre2Fashion. These technologies allow for personalised marketing efforts, thereby fostering a more meaningful connection with consumers.The advent of virtual and augmented reality has also opened up new vistas for the brand. “Virtual reality and augmented reality are being used for virtual try-ons and immersive shopping experiences,” Jain told F2F.
Jain added that Camla Barcelona is embracing the potential of social media and digital marketing to expand its consumer reach. These avenues, coupled with e-commerce platforms and mobile apps, are revolutionising the shopping experience by ensuring it’s not just accessible, but also seamless and convenient.
Camla Barcelona's director Ashish Jain emphasised the importance of data analytics, AI, VR/AR, social media, and digital marketing for the brand. These technologies improve demand forecasting, inventory management, and personalise marketing, creating immersive shopping experiences. Furthermore, they enhance consumer reach and make shopping accessible.
Click here to read the full interview.
Fibre2Fashion News Desk (NB)
