Secrets of online grocery business: Why Amazon Fresh is betting big on this e-commerce space - watch video

Online shopping even for fresh vegetables, fruits and grocery items has become a way of life for many Indians, especially those in the metro cities. The e-commerce space for grocery shopping is an emerging market place which many players are betting big on.
One such player is Amazon Fresh which has now expanded its presence to over 60 cities across the country. So how are Indians making the transition from buying their day-to-day needs items from the local kirana store, vegetables and fruits vendors to purchasing grocery online?
In this week’s episode of TOI Business Bytes, Srikant Sree Ram, Director at Amazon Fresh shares some interesting facts and insights about the online grocery shopping market trends.

“The traditional way of buying groceries in India has always been through kirana stores. Pandemic has led to a sea change in all our lives and people started turning to e-commerce for their grocery and daily needs,” he says. “While life has probably come back to normal post pandemic, this is one change in habit that customers have adopted during the pandemic which has not gone off,” he adds.
Watch the video above to know why the online grocery market space is expected to grow to a whopping $37 billion by 2028. Srikant Sree Ram talks about how the cold storage and distribution infrastructure is evolving for organised retail - right from the farmer to the collection centre, storage and distribution.
So, what’s the key to winning big in the online grocery delivery market? Quality and convenience, says Srikant Sree Ram. He cites a recent survey by LocalCircles which reveals that Indians like to pre-plan their online grocery shopping. They also do not prefer being charged for delivery over a certain fixed value of purchase.
Srikant Sree Ram also talks about Amazon Fresh’s expansion plans and which cities are seeing the maximum growth.