Alphabet (NASDAQ:GOOG – Get Rating) and Tremor International (NASDAQ:TRMR – Get Rating) are both computer and technology companies, but which is the superior business? We will contrast the two businesses based on the strength of their risk, valuation, institutional ownership, analyst recommendations, profitability, dividends and earnings.
Risk & Volatility
Alphabet has a beta of 1.1, suggesting that its share price is 10% more volatile than the S&P 500. Comparatively, Tremor International has a beta of 1.73, suggesting that its share price is 73% more volatile than the S&P 500.
Analyst Recommendations
This is a summary of current ratings and recommmendations for Alphabet and Tremor International, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Alphabet | 0 | 1 | 16 | 0 | 2.94 |
| Tremor International | 0 | 2 | 4 | 0 | 2.67 |
Profitability
This table compares Alphabet and Tremor International’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Alphabet | 20.58% | 22.84% | 16.18% |
| Tremor International | 6.78% | 7.83% | 5.15% |
Valuation and Earnings
This table compares Alphabet and Tremor International’s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Alphabet | $282.84 billion | 5.65 | $59.97 billion | $4.49 | 28.03 |
| Tremor International | $335.25 million | 1.34 | $22.74 million | $0.14 | 45.00 |
Alphabet has higher revenue and earnings than Tremor International. Alphabet is trading at a lower price-to-earnings ratio than Tremor International, indicating that it is currently the more affordable of the two stocks.
Institutional and Insider Ownership
28.7% of Alphabet shares are held by institutional investors. Comparatively, 6.7% of Tremor International shares are held by institutional investors. 13.0% of Alphabet shares are held by insiders. Comparatively, 8.2% of Tremor International shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.
Summary
Alphabet beats Tremor International on 11 of the 14 factors compared between the two stocks.
About Alphabet
Alphabet, Inc. engages in the business of delivering online advertising, cloud-based solutions that provide enterprise customers with infrastructure and platform services, the provision of communication and collaboration tools, and sales of other products and services such as apps and in-app purchases, hardware, and subscription-based products. It operates under the Google Services and Google Cloud segments. The Google Services segment includes ads, Android, Chrome, hardware, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. The Google Cloud segment offers Google Cloud Platform and Google Workspace. The company was founded by Lawrence E. Page and Sergey Mikhaylovich Brin on October 2, 2015 and is headquartered in Mountain View, CA.
About Tremor International
Tremor International Ltd. provides end-to-end software platform that enables advertisers to reach relevant audiences and publishers. The company's demand side platform (DSP) offers full-service and self-managed marketplace access to advertisers and agencies in order to execute their digital marketing campaigns in real time across various ad formats. Its sell supply side platform (SSP) provides access to data and a comprehensive product suite to drive inventory management and revenue optimization. The company also offers data management platform solution, which integrates DSP and SSP solutions enabling advertisers and publishers to use data from various sources in order to optimize results of their advertising campaigns. It serves Ad buyers, advertisers, brands, agencies, and digital publishers in Israel, the United States, the Asia-Pacific, Europe, the Middle East, and Africa. The company was formerly known as Taptica International Ltd. and changed its name to Tremor International Ltd. in September 2015. Tremor International Ltd. was incorporated in 2007 and is headquartered in Tel Aviv-Yafo, Israel.
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