Stefanie Preissner: I despair for kids growing up wanting to be influencers for influence’s sake

"My friend asked her fourth class students what they wanted to be when they grew up — over 10pc of the class of 30 kids said influencer."© Getty Images/Westend61

Stefanie Preissner

I’ve been thinking about influence and what makes someone have it. We live in an age where not only is ‘influencer’ a legitimate job title, it is also an aspirational one. My friend asked her fourth class students what they wanted to be when they grew up — over 10pc of the class of 30 kids said influencer. Another 10pc said YouTuber.