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QR code, the smudgy pattern on a square, is becoming a tool for marketing

While marketers have started using it in innovative ways across consumer touch points, the QR code's full potential is yet to be tapped, experts say

Ritwik Sharma New Delhi

Premium

Representative Image

5 min read Last Updated : May 19 2023 | 11:14 AM IST

Delhi Metro’s stations have been sites for companies to advertise themselves for a while now. At a time when the quick response (QR) code has become mainstream, it has also made its way to the Metro stations. For instance, JK Tyre, which has co-branding rights over the busy ITO station, has inscribed QR codes on its walls that a smartphone user can scan to visit the tyre maker’s website.

The Covid-19 pandemic has made the nearly 30-year-old barcode a familiar sight, necessitated by an urgent need for digital contactless technologies. And companies are now increasingly resorting to the QR code as a marketing tool.

The question though is: How effective is QR code for marketing? Also, are we seeing an overload or underutilisation of the smudgy patterns on a square?