Global sports company Puma and brand ambassador Magnus Carlsen, the five-time Norwegian World Chess Champion and the highest-ranked chess player in the world, have teamed up to launch an iconic sneaker as a tribute to the game of chess. The collaboration features a new design based on Puma's classic Clyde model, but with a chess-inspired twist.

The Magnus Carlsen x Puma Clyde Chess sneakers are made with a premium leather upper that features a chessboard inspired texture. The shoe also includes a contrasted suede form strip, a heel overlay with hairy texture, and a quarter Puma logo with Magnus Signature in foil print, the company said in a media release.

“It’s an incredible honour to be part of the first chess-inspired sneaker that Puma has ever made. I’m glad that with the Clyde, we chose a style with a rich culture and basketball heritage. It shows off my personality, combining my love of chess with my passion for basketball”, said Carlsen.

To further showcase their chess-inspired design, the sneakers come with a woven tongue label with Puma branding and a chess figure. The shoes also feature chess figures as lace jewels in black and white colours. Additionally, the synthetic leather sock liner boasts a chess-themed design, with the king piece showcased on the right shoe and the queen piece on the left shoe. A second set of laces is included for added customisation.

The Magnus Carlsen x Puma Clyde Chess sneaker will be released during the live Champions Chess Tour broadcast on May 22 with a limited quantity made available to purchase on the official website.

Fibre2Fashion News Desk (KD)

More Puma AG News... More Apparel/Garments News - Germany...

Germany's Puma & Magnus Carlsen launch chess-inspired sneakers

Insights