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https://www.wsj.com/articles/mon-dieu-chanel-challenges-hermes-in-bag-war-58406958

Mon Dieu! Chanel Challenges Hermès in Bag War

Chanel’s most popular handbag is now more expensive than an Hermès Birkin for the first time. Investors should take note.

By Carol Ryan
Battle of the bags: A Chanel classic flap bag in turquoise and a yellow Hermes Birkin 25 bag Photo: Jeremy Moeller/Getty Images (2)

Chanel has raised eyebrows by hiking the price of its most popular handbag to the same level as an Hermès Birkin. It’s a fascinating case study of how far wealthy shoppers can be pushed and the results so far look mixed. 

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Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved.

Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.