Wednesday, May 17, 2023
On Tuesday, Tourism Secretary, Philippines, Christina Frasco, said that a better tourism slogan for marketing the country’s “best of the best” would soon be disclosed in a few weeks time, replacing the old one -It’s More Fun in the Philippines, which has been in use from 2012.
Frasco said that the main change is that DOT’s focus from now on will be to emphasize the heart and soul of the common people that is evident in their culture, food, festivals, small and medium enterprises and their local products, their cultural heritage, the whole thing that makes Philippines different as well as exceptional.
She also said that they are showcasing the best of the best of the Philippines to the whole world out there as it cannot be refuted that they do give the world their best and as the department has not yet come out
with an improved slogan for tourism, she assures that everyone will love it.
On the new slogan, tourism stakeholders will be asked about their opinion as it is very important for them, she said.
The country in 2022 generated P1.74 trillion in tourism revenues, this resulted in 5.2 million jobs for Filipinos.
From Jan. 1 st to March 15 th of 2023, Philippines had 1.15 million international tourist arrivals.
In terms of the reports regarding the minor rise in COVID-19 cases in few areas of Philippines, Frasco requested people not to get anxious and to go on with their plans of revenge travel while observing basic health protocols.
Tags: Philippines, Tourism
Wednesday, May 17, 2023
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