'Digging its own grave': Are sponsorship deals with polluting car firms undermining the future of professional sport?

clock • 4 min read
'Digging its own grave': Are sponsorship deals with polluting car firms undermining the future of professional sport?

New report warns automotive companies are spending record funds on sports sponsorship to bolster their green image while lobbying against climate regulations

Car company spending on sport sponsorship has nearly tripled since 2018, in a trend that activists have slammed as part of the sector's growing attempt to bolster its green credentials in the face of growing...

To continue reading this article...

Join BusinessGreen

  • Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
  • Make smart, responsible business decisions with an eye on the latest regulatory and tech development
  • Tap into our extensive archive of exclusive articles, news, analysis and guide
  • Access to our new BusinessGreen intelligence service, providing you with
  • > Exclusive in-depth case studies
  • > Policy briefings, white papers and reports on market trends that are shaping the direction of the net zero transition
  • Our overnight briefing, expertly curated help you run a competitive and sustainable business
  • Online and interactive meetings with BusinessGreen’s editors to discuss the crucial stories and trends from the past month

Choose from 3 paid membership levels or start a 7-day no strings trial.

Join nowTry 7 day trial

 

Already a BusinessGreen member?

Login

More on Marketing

Credit: The Body Shop

Blind spots, strong governance, and surviving a 'good old kicking': How The Body Shop launched a Youth Collective

Almost 18 months on from a verbal 'kicking’ at COP26, The Body Shop’s global sustainability and activism director, Chris Davis, reflects on lessons learned from the creation of the cruelty-free cosmetics firm's youth advisory board

Stuart Stone
clock 06 April 2023 • 11 min read
Cannes, France | Credit: iStock

Ad Net Zero urges UK advertising delegates to ditch plane for train to global summit

Return trip from London to Cannes via train generates 30 times less CO2 than flying, it estimates

clock 04 April 2023 • 2 min read
The digital AdGreen carbon calculator took was launched in September 2021 | Credit:AdGreen

AdGreen: First full-year carbon audit of UK advertising underscores 'huge opportunity' to slash CO2

CO2 generated from over 500 UK advertising projects calculated by AdGreen, as campaign urges advertisers, creative agencies, and production companies to go further and faster in tackling their climate impact

clock 29 March 2023 • 4 min read