Sustained campaign for 2 and half years helped Congress win Karnataka: Expert
2 min read . Updated: 15 May 2023, 10:04 PM IST
PremiumOn one side Karnataka unit chief DK Shivakumar said the party needs to start early for any polls, while DesignBoxed's head Naresh Arora highlighted Congress' sustained campaign for two-and-a-half years helped percolate its message to the public, especially the party's 'guarantee' pitch.
With Karnataka Assembly polls over and Congress swept it, parties and political campaign management firms are analysing the reason behind such a thumping majority of Congress.
On one side Karnataka unit chief DK Shivakumar said the party needs to start early for any polls, while DesignBoxed's head Naresh Arora highlighted Congress' sustained campaign for two-and-a-half years helped percolate its message to the public, especially the party's 'guarantee' pitch.
Asked about the biggest takeaway from the polls for the Congress, Arora said, ""Here the campaign was started two-and-a-half years before elections... the lesson is that one needs to be amongst the people 24X7 for 365 days. It cannot be that two months prior to the election, you go and think that people will be acknowledging you, it does not happen like that."
"Especially a party like the Congress which has been on the back foot, needs to do extra hard work which I think was done in Karnataka, which is the biggest takeaway," he added.
Comparing with Assam, Arora said the Congress' promises could not percolate to the people due to the lack of time.
"It takes time for people to understand what is being told...Guarantee means going beyond commitment. The AAP (Aam Aadmi Party) took it to Punjab and used it successfully, now it worked in Karnataka," he said.
Despite winning the state, the power tussle for chief ministership between former CM Siddaramaiah and DK Shivakumar is still on, that needs to be sorted out soon.
"I am not a stakeholder in this process. I know that the Congress has gone through its tried and tested formula of one-line resolution and talking to the MLAs. I am pretty sure that the decision will be arrived at in consultation with both the senior leaders," Arora said.
With agency inputs.