Staqu Technologies unveils JARVIS' heat mapping feature

Gadgets Now Bureau / Updated: May 15, 2023, 07:07PM IST

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Staqu Technologies unveils JARVIS' heat mapping feature

Staqu Technologies, an artificial intelligence solutions provider, has unveiled a new heat mapping feature for their JARVIS platform. The heat mapping feature uses a real-time camera feed to track human movement and has a wide range of potential applications across various industries.

The JARVIS heat mapping function provides valuable insights into customer behavior, demographics, and preferences, as well as store layout optimization. It can also improve inventory management, analyze sales and customer metrics, and identify potential revenue streams.

Take, for instance, a retail store that has segregated sections for various items, such as clothing, shirts, and trousers. In a traditional setup, the store owner may not know how much time each customer spends in each of these sections, or why a particular item is selling out quickly while another is not. However, with AI-powered video analytics and heat mapping technology, it is now possible to gather useful data on consumer behavior.

This data can then be used to modify the cost or quality of goods to better suit consumer preferences. Heat mapping is a valuable tool for retailers as it enables them to track foot traffic in different sections of the store, measure customer dwell time, and evaluate sales conversion rates. The JARVIS platform, which includes a heat mapping feature, is widely used in the retail industry, as well as in smart cities, real estate, manufacturing, and airports for purposes such as safety hazard prevention, tracking unlawful activities, identifying fire hazards, and other analytics.

Atul Rai, founder, and CEO of Staqu Technologies, " Empowering offline players with the JARVIS heat mapping feature is a game-changer across industries, bringing them on par with their online counterparts. By providing comprehensive data analysis and insights, we can help businesses enhance their customer experience and create effective business strategies to achieve the best revenue growth for their business. At Staqu Technologies, we believe in tailoring to use the existing camera to use it deduce the insights which are helpful in revenue growth. With JARVIS heat mapping, we are revolutionizing the way businesses operate and grow, one insight at a time."

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