SUGAR Cosmetics launches the #MaaSabJaantiHai campaign to celebrate Mother’s Day this year. Mothers somehow know things we never thought they would as they care about their children to an extent that it almost becomes their business to know everything. No matter how hard the children try to keep their secrets hidden, a mother will instantly know what is going on with her child.
They often have a deep connection with their children which enables them to always know what’s best for their kid. We, as children have always look up to our mothers for guidance, suggestions, and insights for almost everything!
Cultivating this thought, SUGAR Cosmetics decided to launch the #MaaSabJaantiHai campaign on Mother’s day, where they asked influencers to post everyday situations where their immediate thought was to ask their mother for help or assistance. With this thought, the campaign saw multiple influencers post about relatable situations like when they couldn’t find an ingredient while trying out a new recipe, or when they almost left the home without their lunch bag.
Their videos concluded with them getting ready with SUGAR’s cult favorite – Eye Told You So Eyeliner and their siblings asking them for help, to which they respond “Maa ko puch wo sab janti hai.” Cut to the sibling getting instant help from her mother to which the influencer responds – see ‘Eye Told You So’ Maa Sab Janti Hai!
Vineeta Singh, Co-Founder & CEO of SUGAR Cosmetics, said, “My mother has been a big inspiration for me, she has truly been my rock since Day 1. Her calming presence, patience, constant love, and undeterred support has guided me through some very tough times. Since childhood, she has been my strength and has pushed me to strive for better and establish my mark in the world today. Even today, I often go straight to my mum when I need guidance or comfort because no matter how old you are or how successful you become, sometimes your mother is the only one you need!”
2100+ influencers came together to showcase situations when their immediate thought they had was to ask their mother for help because #MaaSabJaantiHai
SUGAR Cosmetics’ presence on social media platforms has been growing and evolving at a tremendous speed, with the brand recently hitting 2.6M+ followers on Instagram. The brand’s YouTube page has also had a huge growth spurt this year reaching a whopping 1.4M+ subscribers and Twitter on the other hand stands strong at 44.2K+.