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May 15, 2023 05:16 AM

Tesla CEO Musk courted by French President Macron

French President Emmanuel Macron and Tesla CEO Elon Musk discussed the European response to the U.S. Inflation Reduction Act and improving the outlook for electric vehicles.

Reuters
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    Tesla Musk, President Macron meet May 15, 2023
    REUTERS

    French President Emmanuel Macron, left, and Tesla CEO Elon Musk poses at the Elysee Palace.

    PARIS -- French President Emmanuel Macron talked with Tesla CEO Elon Musk about the attractiveness of France for investment and its significant progress in terms of electric vehicles and energy.

    Musk met Macron at his official residence, the Elysee Palace in Paris. The two also discussed digital regulation.

    In a statement afterwards, the Elysee said the meeting covered several topics of common interest, notably the European response to the U.S. Inflation Reduction Act (IRA) and the progress France has made in attracting investment and improving the outlook for electric vehicles and energy.

    "We have so much to do together," Macron said in a tweet.

    Musk was in Paris for Macron's annual "Choose France" Business summit at the opulent Versailles Palace near Paris. Over the last five years, Macron has invited top CEOs to Versailles to try to secure billions in foreign investments.

    French Finance Minister Bruno Le Maire was pitching to Musk new tax credits for investments in green technology that Macron made public last week, the finance ministry told Reuters.

    France previously tried to convince Musk to build a European gigafactory in the country, but he chose Germany for his only European gigafactory so far.

    Asked by BFM TV about possible investments by Musk, Le Maire said only "all investments that are being made today are the result of months or even years of negotiations."

    For Macron, whose popularity has suffered from a widely unpopular proposal to raise the French retirement age, the summit is a chance to justify his pro-business reform drive and shift attention to his promotion of lower carbon industry, such as electric vehicles.

    Executives attending the event in Versailles close to Paris have so far made commitments to invest a combined 13 billion euros ($14 billion), the most since Macron first held the summit in 2018.

    For Macron, a former investment banker, the summit offers a chance to move on from months of protests and strikes against his plans to raise the retirement age by two years to 64.

    He is also competing on the global stage for investment in green technology when the United States has become a magnet following the introduction of its Inflation Reduction Act.

    Tesla's plant near Berlin began delivering cars in March 2022 and produces around 5,000 Model Y vehicles a week, with a maximum capacity of 500,000 cars per year.

    But although it has begun assembling batteries in Germany, Tesla has said it will focus cell production in the U.S. in light of IRA incentives, making it one of the first companies to declare a strategy shift prompted by the package.

    To counter that, Macron said last week France's existing cash incentive of up to 5,000 euros for buyers of new electric cars would be made conditional on their producers meeting tough low-carbon standards, effectively excluding cars made outside Europe.

    France so far expects a total of 28 investment projects from companies ranging from U.S. pharmaceutical group Pfizer to Swedish furniture maker IKEA and investment bank Morgan Stanley. In total, the projects are expected to create 8,000 jobs.

    The single biggest investment is a 5.2 billion euro project from a Taiwanese car battery maker in the northern port city of Dunkirk, which Macron announced on Friday.

    It is followed by a 1.5 billion euro battery components plant also in Dunkirk in a joint venture between Chinese group XTC and French firm Orano.

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