Sorry, old bean – Bewley’s looks to refresh its brand for a younger demographic
When Covid hit Bewley’s hard it realised it did not have a strong retail brand to fall back on. But Catherine Casserly is about to change that
Bewley’s Ireland marketing director Catherine Casserly is looking to refresh the brand. Photo: Robbie Reynolds
Fearghal O'Connor
When Catherine Casserly decided to bring her boss, Bewley’s kingpin Paddy Campbell, to last year’s Kaleidoscope Festival in Co Wicklow she was not quite sure what to expect.
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