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https://www.wsj.com/articles/the-young-lvmh-heir-turning-tag-heuer-into-a-billion-dollar-brand-f18fa5e6

The 28-Year-Old LVMH Heir Turning TAG Heuer Into a Billion-Dollar Brand

Frédéric Arnault is bringing luxury goods to the masses like his father, the richest person in the world

The TAG Heuer Carrera Plasma watch. DENIS BALIBOUSE/REUTERS

and Stacy Meichtry

Updated May 14, 2023 7:11 am ET

GENEVA—Among the many luxury labels that form LVMH Moët Hennessy Louis Vuitton lies an upper-echelon of brands that generate more than $1 billion in annual revenue, driving the conglomerate’s business.

Frédéric Arnault—chief executive officer of TAG Heuer and the third son of LVMH’s top boss, Bernard Arnault—said the Swiss watchmaker is about to join those ranks.

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