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https://www.wsj.com/articles/with-10-dresses-and-no-online-selling-this-budget-retailer-is-taking-on-america-47cdd4d0

With $10 Dresses and No Online Selling, This Budget Retailer Is Taking On America

Primark, a chain popular across Europe, accelerates U.S. expansion after fine-tuning business model

The Primark retail chain opened a store in Buffalo, N.Y., in April as part of its plan to grow in the U.S.

The Primark retail chain opened a store in Buffalo, N.Y., in April as part of its plan to grow in the U.S. Malik Rainey for The Wall Street Journal

May 13, 2023 5:30 am ET

Primark has become one of Europe’s fastest-growing retailers with a strategy almost unique among big fashion brands: shunning online sales.

Now it is plotting a major U.S. expansion.

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