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#BoycottStarbucks: Starbucks India gets backlash over its new LGBTQIA+ ad

The two-minute-long advertisement tells a story of a father who is not happy with her son’s decision to transition into a woman.

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Starbucks India

Starbucks is one of the most popular coffee brands across the globe. The American multinational chain of coffeehouses is hogging headlines after Starbucks India launched its new campaign, It Starts With Your Name, with an advertisement on LGBTQIA+.

The two-minute-long advertisement tells a story of a father who is not happy with her son’s decision to transition into a woman. The ad starts with the parents sitting at a Starbucks outlet and waiting for their now-daughter Arpita.

The father had her name saved as Arpit and not Arpita while the mother asks him not to be mad at their daughter like the previous time. It seemed the father had trouble accepting his son with his female identity. However, the ad shows the father had moved on from his stubbornness and accepted gender fluidity. As his daughter arrives, he orders three cold coffees by her name Arpita and not Arpit.

Watch the viral video here:

Sharing the ad, Starbucks India wrote “Your name defines who you are, whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us.”

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Why #BoycottStarbucks is trending?

The ad has left the internet divided. While a section of social media is furious at Starbucks for touching such a sensitive matter in India, others appreciated their move to spread awareness among people. Moreover, the ad has led to a new trend on Twitter #BoycottStarbucks wherein users are bashing the coffee brand.

One user wrote Starbucks seems less like a coffee company and more like an arm of the American geopolitical empire that uses its brand image to propagate toxic ideas about identity and culture.

Another user wrote lashed at the brand for promoting the American agenda in India.

Check out Twitter reactions here:

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Entertainment

Celebrating Met Gala regular, Prabal Gurung: A look at some of his incredible work

Prabal Gurung is a Nepalese-American fashion designer who is famous for his unique and ladylike dresses.

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Alia Bhatt and Prabal Gurung

The iconic Met Gala 2023 took place on May 1 in New York. This year’s theme for the red carpet was Karl Lagerfeld: A Line of Beauty. The event saw artists from across the globe including Alia Bhatt who made her debut at the gala. While Bhatt remained the talk of Tinseltown, the designer of her dazzling pearl ball gown, Prabal Gurung also hogged headlines.

Born in Singapore and raised in Kathmandu, Nepal, Prabal Gurung is one of the most sought-after faces in international fashion today. He has dressed public figures like Michelle Obama, the Duchess of Cambridge, Sarah Jessica Parker, and many more.

Prabal Gurung is a NIFT, Delhi alumnus

Gurung studied fashion at the National Institute of Fashion Technology in New Delhi, India, and then learned more about his craft by working under designers in Mumbai for a few years. In 1999, he moved to New York to study at the Parsons School of Design and after working under different mentors, he finally launched his own label Prabal Gurung in 2009.

The designer has created some breathtaking ensembles and won many prestigious accolades, but what keeps him amongst the biggest names internationally is the fact that his creations are chosen by celebrities worldwide and he always leaves a mark.

Here is a look at some of his notable works and moments:

Read Also: Met Gala 2023: Who is Prabal Gurung? Everything you need to know about the designer of Alia Bhatt’s pearl gown

Zoe Saldana at the Star Trek premiere in Berlin, 2009

Zoe wore a red one-shoulder dress from the first-ever collection of Prabal Gurung in 2009 when she made an appearance at the premiere of the popular film franchise Star Trek, in Germany. She was the first celebrity to be donning his creation on such a level.

First Lady Michelle Obama at the White House Correspondents Dinner, 2010

Another win for Gurung with a red dress, this must hold a very prominent place in his career trajectory. First Lady Michelle Obama looked gracious as ever in a red dress by him at the White House Correspondents Dinner in 2010, and this moment changed his life only for the better.

Kate Middleton at a State Dinner in Singapore, 2012

A crowning achievement for Prabal Gurung was when the Princess of Wales-Duchess of Cambridge, Kate Middleton donned a wool silk dress from his collection in 2012 at a State Dinner held in Singapore. She made a statement in the white vibrant dress with blue, black and purple patterns on it.

Anne Hathaway at The Dark Knight Rises premiere, 2013

Hollywood star Anne Hathaway dazzled in a Prabal Gurung white gown at the premiere of The Dark Knight Rises in New York in 2013. The dress had a long train and embellished detailing on the neckline that created the drama.  

Deepika Padukone at the Met Gala, 2018

The Bollywood superstar was seen in a stunning red floor-length gown, which had a high slit and a long trail that added to its beauty, at the Met Gala in 2018. This was a representation of Asian talent at one of the biggest international events.

Priyanka Chopra at Marrakech International Film Festival, 2019

International superstar Priyanka Chopra was interviewed in the “Conversation with” series, before her red carpet appearance at the Marrakech International Film Festival in 2019 and she was spotted wearing a chic white Prabal Gurung pant-suit with floral embossing.

Kamala Harris at the presidential inaugural prayer service, 2021

Adding another feather to his cap, Prabal Gurung had the privilege of dressing up Kamala Harris, the Vice President of the United States. She chose a classic wine-coloured wool crepe dress, with a matching overcoat, to wear at the presidential inaugural prayer service in 2021.

Alia Bhatt at the Met Gala, 2023

Bollywood superstar Alia Bhatt made her debut at the Met Gala, in 2023 in a Chanel bride-inspired white gown by Prabal Gurung. The ensemble had a tulle skirt, a long train and was decorated in hand-embroidered white pearls.

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Entertainment

From Aryan Khan’s D’YAVOL X to Alia Bhatt’s Ed-a-Mamma, Bollywood celeb brands create social media buzz

Take a look at the fashion and beauty brands owned by your favourite stars.

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Aryan Khan's D'YAVOL X

The markets for fashion and beauty products have grown in India over the past few years. Given that the Indian audience looks up to Bollywood for fashion and beauty inspiration, celebrities are pushing products and brands on their social media platforms. 

From being a brand ambassador to endorsing brands on social media to owning a label, Bollywood stars have executed their marketing strategies on fashion and beauty and generating the buzz on social media for their thriving businesses apart from acting.

Take a look at the fashion and beauty brands owned by your favourite stars.

D’YAVOL X by Aryan Khan

Shah Rukh Khan’s son Aryan Khan recently kick-started his career as an entrepreneur. Aryan launched his clothing line D’YAVOL X and the cherry on the cake is that he made his directorial debut with its advertisement. But this is not it. 

The star kid chose his father King Khan as the face of the clothing line which has left the audience breathless. D’YAVOL X was launched on April 30 with its first video advertisement. The website is now live. But the audience is not quite okay with the pricing as a mere sweatshirt of the brand starts at Rs 30,000. 

The luxury streetwear brand is said to sharpen focus on Indian craftsmanship and techniques into the mix. Moreover, the first offering has two tees, two sweatshirts, three hoodies, and the brand’s Signature X jacket, of which only 30 pieces signed by Shah Rukh Khan will be made available, a Vogue India report said.

Read Also: Starting at Rs 24,000, Aryan Khan’s clothing line D’YAVOL X gets trolled for high prices

82°E by Deepika Padukone

Deepika Padukone’s skincare brand 82°E was launched in 2022. Named after the 82°30′ East, the standard meridian that passes through India, the brand has five luxe products — Gutu Kola Dew toner serum, Ashwagandha Bounce moisturiser, Lotus Splash cleanser, Bakucgiol Slip face oil, Patchouli Glow sunscreen and now the newly added mattifying cleanser, Sugarcane Soak.

Speaking to Vogue India, Padukone had said 82°E is a way of combining the best Indian ingredients with global standards of skincare to create a singular effective product instead of using multiple products for each skin issue.

Co-founded by Jigar Shah, 82°E did a brilliant job in marketing. From collaborating with beauty influencers to Padukone giving Shah Rukh Khan a gist of her skincare routine, the luxe beauty brand is live. 

Ed-a-Mamma by Alia Bhatt

Alia Bhatt’s sustainable clothing brand for kids, pregnant and lactating moms, became a Rs 150 crore brand in just a year. Ed-a-Mamma was launched in 2020 and aims to create eco-friendly and cool clothing.

The products are made using all-natural fabrics, plastic-free buttons, and non-toxic dyes. 

The brand’s website has a note by Alia, which reads, “Ed-a-Mamma combines two things I care deeply about: Our planet and our children. So I decided to create a world that nurtures in children, a love of nature knowing fully well that they will look after what they love. And I plan to do this with what I know best: telling stories. Everyone loves a good story. And at Ed-a-Mamma that’s what we do, tell stories.” 

Anomaly by Priyanka Chopra

The haircare brand owned by global icon Priyanka Chopra roared across the global markets after its launch. Leaving behind brands like Rare Beauty by Selena Gomez, and Kylie Cosmetics by Kylie Jenner, Anomaly became the second wealthiest beauty brand in the world. 

Anomaly bottles are made of 100% plastic trash diverted from landfills and ocean-bound plastic, and its cans are made from infinitely recyclable aluminum, the brand claims. It offers three different types of shampoos, a deep conditioning mask, dry shampoo, and conditioner. 

Earlier this year, PeeCee landed in India to launch her brand in her homeland and collaborated with e-commerce major Nykka. 

Kay Beauty by Katrina Kaif

In 2019, Kaif, one of the leading Bollywood actors, added yet another feather to her wings by launching beauty brand Kay Beauty. Katrina Kaif has always been passionate about makeup and her effortless looks in films and elsewhere are testimony. 

In collaboration with Falguni Nayar’s platform Nykka, the brand offers an exciting range of accessible products, which include lipsticks, foundation, compact powders, nail paints, eyeshadows, and what not. The brand aims to cater to all age groups, skin tones, and genders with a tagline, ‘It’s Kay to be you.’

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Lifestyle

MasterChef Australia judge and chef Jock Zonfrillo passes away at age 46

The Scottish-Australian chef died on Sunday, just one day before season 15 was set to premiere.

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MasterChef Australia

Jock Zonfrillo, judge and host on Masterchef Australia, award-winning chef and author, passed away on Sunday, April 30th, in Melbourne. His family confirmed his death on Monday morning but no cause of death was stated. Jock was the owner of a very popular and loved restaurant in Australia.

Jock’s family said in a statement, with completely shattered hearts and without knowing how can they possibly move through life without him, they were devastated to share that Jock passed away on Sunday. They added that many words can describe him and many stories can be told, but at the time they are too overwhelmed to put them into words. They also thanked the fans for their love, saying, for those who crossed his path, became his mate, or were lucky enough to be his family, keep him in their hearts when they have your next whisky. 

A Victoria Police spokesperson confirmed that a report will be prepared soon but the death was not a suspicious one.

MasterChef Australia’s new and 15th season was set to premiere on Monday night, but the network confirmed that the premiere will be shifted to next week. The channel took to twitter to announce this and mourn the death of Jock.

Jock was born in Glasgow in 1976 and started working in the filed of cooking and kitchens at the age of 12. He joined The Turnberry Hotel, a luxury Scottish resort, at the age of 15 where he became the youngest-ever apprentice. He worked under chef Marco Pierre White in London, and moved to Australia in 1999. He wrote his memoir that was released last year, titled ‘Last Shot’. Jock is survived by his wife, Lauren Fried, and their four children. 

Fans and followers shared their condolences in the comments section and wished strength for the family. Former contestants also took to social media to remember Jock and send their prayers to the family. Season 12 winner Emelia Jackson posted, “Shocked and heartbroken RIP Jock, you will be sorely missed. My condolences to your beautiful family.” Chefs Colin Fassnidge, Rosheen Kaul and Dan Hong also shared their sadness.

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