The writers’ strike is casting a shadow over the TV business’s annual advertising bazaar, which was already under pressure from a softening ad market and eroding television ratings.
Due to concerns over picketing writers, Netflix canceled its in-person presentation to advertisers, which was scheduled to take place next week at the Netflix-owned Paris Theater near New York’s Central Park. Instead, Netflix will make its presentation—its first-ever pitch to advertisers as part of its efforts to boost its new ad-supported version—virtually.
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