Exclusive | Tata IPL 2023 on JioCinema top OTT property for sixth consecutive week: COTT Wk 18/23

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JioCinema, Disney+ Hotstar and MX Player were the Top 3 OTT Platforms in the eighteenth week of 2023 (COTT Week: 30th Apr – 6th May 23). During week 18, JioCinema’s Tata IPL 2023 secured the top spot on the Top Shows and Top Binged list.

Following Tata IPL 2023, Netflix’s Sweet Tooth S2 and Amazon Prime’s Citadel secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Tu Jhoothi Main Makkar on Netflix was the Top Movie.

Top 3 OTT Platforms

JioCinema, Disney+ Hotstar and MX Player were the top three OTT platforms in India in week 18. JioCinema was the top OTT platform with a reach of 15.73% translating into 78.02 million unique viewers, followed by Disney+ Hotstar with 59.87 million unique viewers and a reach of 12.07%.

MX Player came in third place with a reach of 7.44% translating into 36.90 million unique viewers.

Platforms

Reach

Unique viewers (In Million)*

JioCinema

15.73%

78.02

Disney+ Hotstar

12.07%

59.87

MX Player

7.44%

36.90

Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.

Top Shows

Tata IPL 2023 on JioCinema was the top property (show) with a reach of 15.01% translating into 74.44 million unique viewers, followed by Sweet Tooth S2 on Netflix that clocked in 4.32 million unique viewers and a reach of 0.87%.

Amazon Prime’s series Citadel came in third place with a reach of 0.82% translating into 4.07 million unique viewer.

Shows

Reach

Unique viewers (In Million)*

TATA IPL’2023 (JioCinema)

15.01%

74.44

Sweet Tooth S2 (Netflix)

0.87%

4.32

Citadel (Amazon Prime)

0.82%

4.07

Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.

Top Binged Shows

Tata IPL 2023 on JioCinema was the top property (Binged show) with a reach of 3.71% translating into 18.42 million unique viewers, followed by Sweet Tooth S2 on Netflix that clocked in 2.16 million unique viewers and a reach of 0.44%.

Amazon Prime’s series Citadel came in third place with a reach of 0.41% translating into 2.03 million unique viewer.

Shows

Reach

Unique viewers  (Mn)*

TATA IPL’2023 (JioCinema)

3.71%

18.42

Sweet Tooth S2 (Netflix)

0.44%

2.16

Citadel (Amazon Prime)

0.41%

2.03

Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.

Top Movies

Tu Jhoothi Main Makkar on Netflix was the top movie in the eighteenth week with 5.19 million unique viewers translating to a reach of 1.05% followed by Ved (Disney+ Hotstar) and U Turn (Zee5)

Ved clocked in 4.38 million unique viewers translating to a reach of 0.88% and U Turn garnered a reach of 0.61% with 3.03 million unique viewers.

Movies

Reach

Unique viewers (In Million)*

Tu Jhoothi Main Makkar (Netflix)

1.05%

5.19

Ved (Disney+ Hotstar)

0.88%

4.38

U Turn (Zee5)

0.61%

3.03

Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.

Chrome DM’s Chrome OTT service is available to subscribers via app and the internet, and covers and provides information on all detailed aspects of OTT players across 3429 towns and 5,93,615 villages, translating to 574 million Internet Users, along with the customized dashboards and analytics.

These include:

  • Live viewership of platforms/shows on-the-go

  • Real-time migration of platforms on-the-go

  • Customised Web Dashboard on-the-go

  • Rich & comprehensive client interface for detailed viewership, share, TSV data reports by demographic by genre and by market on-the-go

Chrome DM’s COTT (www.chromeott.com): All primary inputs are a hybrid of auto generated data via Chrome DM’s SDKs & captured content consumption via Chrome DM’s survey apps. E.g. Top Platforms & Top Shows modules are auto generated from the SDKs, whereas artiste affinity/ awareness scores come from the Chrome DM’s survey apps.

These inputs are captured across a subset of Chrome’s panel of 70,406 respondents. The surveys are conducted on base of the following parameters: Demographics, Sociographies and Psychographics.

Amongst the multiple insights the Chrome OTT Panel provides to its subscribers are inputs that can help with content evaluation and planning, through measurements of actor affinity and ratings of their on-screen presence, which would assist content makers to identify the right talent for the right genre or theme of shows.