Starbucks is one of the most popular coffee brands across the globe. The American multinational chain of coffeehouses is hogging headlines after Starbucks India launched its new campaign, It Starts With Your Name, with an advertisement on LGBTQIA+.

The two-minute-long advertisement tells a story of a father who is not happy with her son’s decision to transition into a woman. The ad starts with the parents sitting at a Starbucks outlet and waiting for their now-daughter Arpita.

The father had her name saved as Arpit and not Arpita while the mother asks him not to be mad at their daughter like the previous time. It seemed the father had trouble accepting his son with his female identity. However, the ad shows the father had moved on from his stubbornness and accepted gender fluidity. As his daughter arrives, he orders three cold coffees by her name Arpita and not Arpit.

Watch the viral video here:

Sharing the ad, Starbucks India wrote “Your name defines who you are, whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us.”

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Why #BoycottStarbucks is trending?

The ad has left the internet divided. While a section of social media is furious at Starbucks for touching such a sensitive matter in India, others appreciated their move to spread awareness among people. Moreover, the ad has led to a new trend on Twitter #BoycottStarbucks wherein users are bashing the coffee brand.

One user wrote Starbucks seems less like a coffee company and more like an arm of the American geopolitical empire that uses its brand image to propagate toxic ideas about identity and culture.

Another user wrote lashed at the brand for promoting the American agenda in India.

Check out Twitter reactions here:

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Chhattisgarh Women’s Commission chairperson Kiranmayi Nayak courted controversy after she made a statement saying pre-wedding shoots can be harmful for women and urged their parents to avoid it.

Under the leadership of Nayak, 172^nd public hearing took place on May 9 at the state’s capital Raipur. A total of 25 cases were scheduled to be heard in the hearing and a majority of the cases involved disputes between couples post-marriage.

A case that was heard was related to a wedding which could not take place despite the dates being finalized, the case was filed earlier by the applicant.

On Tuesday, during the hearing the applicant appealed to withdraw the case and the reason she cited was both the parties involved, reached an agreement and the other party had already returned the money that was spent on the preparations for the marriage functions.

The applicant also mentioned that the photos and videos captured during the pre-wedding shoot were deleted by the opposing party.

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As per a media statement by the applicant, the commission has directed the other party that if in the future any pictures or videos of the applicant gets circulated on any social media platform without her consent then she has all the right take up a legal action under cybercrime.

It is during this hearing that Nayak, the chairperson of the commission, noted how people these days are more influenced by the West now and the repercussions are felt on Indian culture.

Nayak then urged parents to avoid pre-wedding shoots in the future as it can prove to be harmful for their daughters.

This statement now has sparked controversy with Nayak receiving various reactions to it.

Pre-wedding photoshoot, as the name suggests, is a photoshoot carried out by the bride-to-be and the groom-to-be before their wedding. It is popular all over India with some making almost a mini-feature film. Social media has made it de rigeur in recent years riding on the FOMO factor.

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Chaos erupted at a police station in Uttar Pradesh’s Amethi district on Wednesday as a local BJP leader’s husband was viciously thrashed by a Samajwadi Party leader in full view of the cops who were seen trying to intervene and break up the brawl.

 A viral video of the brazen beatdown showed Samajwadi Party MLA Rakesh Pratap Singh and his supporters thrashing Deepak Singh, the husband of Rashmi Singh, a BJP candidate in the UP municipal polls, inside the Gauriganj Kotwali police station in Amethi district as policemen intervene and attempt to break up the brawl and save Deepak Singh from the SP leader and his men.

According to reports, the SP MLA, who was holding a sit-in protest at the police station, claimed that Deepak Singh had hurled verbal abuses at him which angered him and he responded with a brutal beatdown of the BJP leader’s husband.

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Talking to reporters, Rakesh Pratap Singh claimed that Deepak Singh and his supporters had allegedly assaulted several of the Opposition MLAs supporters and he was holding a protest demanding police action against Singh and his men.

The legislator claimed that the police hadn’t taken any action against Deepak Singh and his supporters for the assault and had staged a protest at the police station.

Reports said that while the Samajwadi Party leader was holding a protest, Deepak Singh arrived at the Gauriganj Kotwali police station and verbally abused the MLA and his supporters.

Suddenly, Rakesh Pratap Singh is seen coming from behind and starts physically assaulting Deepak Singh while grabbing him by the collar of his shirt.

A senior police official said that they had not anticipated that things would take a turn for the worst and a brawl would break out between the two men, adding that the issue has now been resolved and cases have been registered against both men.

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