Elon Musk names NBCUniversal’s Linda Yaccarino as new Twitter CEO

May 12, 2023, 4:05 PM UTC
Elon Musk
Elon Musk walks at the F1 Grand Prix of Miami at Miami International Autodrome on May 6, 2023 in Miami, Florida.
Clive Mason - Formula 1/Formula 1 via Getty Images

Elon Musk has officially announced that former NBC executive Linda Yaccarino, an advertising executive at NBCUniversal, will replace him as CEO of Twitter, according to a post on the social media site.

“@LindaYacc will focus primarily on business operations, while I focus on product design & new technology,” Musk wrote in a tweet Friday. “Looking forward to working with Linda to transform this platform into X, the everything app.”

Rumors that Yaccarino was Musk’s chosen successor had been swirling since he announced he would be stepping down as CEO yesterday. 
Yaccarino most recently led the global advertising and partnerships division at NBC Universal, and has been part of the media giant for over a decade. She was also reportedly among the candidates being considered to lead Univision and Paramount Global.

This is a developing story and will be updated.

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