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https://www.wsj.com/articles/youtube-looks-to-use-nfl-sunday-ticket-to-lure-big-brands-away-from-television-7d5ad6d8

How YouTube Plans to Use NFL Sunday Ticket to Take On Cable

Google unit plans to have content creators post videos from NFL sidelines, locker rooms

By Sarah Krouse
 and Miles Kruppa
The National Football League and advertisers expect the league’s deal with YouTube to bring in younger audiences. Photo: Eric Canha/CSM/Zuma Press

YouTube has a new pitch for advertisers: professional football games with a side of internet celebrities.

The video-streaming giant is looking to leverage its exclusive rights to the National Football League’s Sunday Ticket franchise—for which it is paying about $2 billion a year—to lure major brands from traditional television when it presents next week at the annual TV upfronts.

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Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.