Toyota’s Hybridized EV Strategy Is Expensive

World’s largest automaker expects more than $22 billion in operating profit this fiscal year, and will need it to fund a uniquely broad approach

The 2023 Toyota Prius Prime at the Washington, D.C. Auto Show. Photo: Michael Brochstein/Zuma Press

Only a company as large as Toyota can still afford to hedge its bets on the future of cars.

The Japanese manufacturing giant said Wednesday that its operating income would grow 10% to a record 3 trillion yen, equivalent to about $22.2 billion at the current exchange rate, in the fiscal year through March 2024. The reason is a 10% recovery in vehicle deliveries as semiconductor supplies normalize following pandemic shortages.

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