Korean Air Unveils Blackpink Livery in Support of Busan's Bid to Host World Expo 2030

(04/05/23)  Korean Air recently hosted an event at the airline’s hangar at Incheon Airport near Seoul to showcase a special livery in support of South Korea's bid to host the World Expo 2030 in Busan.

The Boeing 777-300ER livery features Blackpink, the world-renowned K-pop group.

Han Duck-soo, Prime Minister of Republic of Korea, Walter Cho, Chairman and CEO of Korean Air, Tae-won Chey, Co-Chairman of the Bidding Committee for World Expo 2030 Busan, Jang Sung-min, Senior Secretary to the President for Future Strategy, and Keehong Woo, President of Korean Air, were present at the ceremony.

Korean Air's Blackpink livery has been created in support of Busan's bid to host World Expo 2030

“Hosting the Expo in Busan will be a great opportunity to further advocate our nation’s presence on the global stage, and Korean Air is proud to play its role in the bid for the World Expo 2030 Busan,” said Walter Cho, Chairman and CEO of Korean Air in his welcome address. “As a leader in global aviation, Korean Air will take advantage of its extensive network to support the bid.”

Recognized globally, Blackpink is on a world tour to meet their 1.5 million global fans.

Korean Air signed a partnership agreement with YG Entertainment in March to became the official airline sponsor of Blackpink’s world tour.

Korean Air's Blackpink livery has been created in support of Busan's bid to host World Expo 2030

The special livery began its journey today, 4 May 2023, departing from Seoul Incheon for Paris Charles de Gaulle. The aircraft will also be used to fly to many other destinations served by the 777-300ER fleet on the airline’s global network.

“This special Korean Air livery is a testament to Korea’s vibrant and influential cultural scene that has captivated the world,” said Prime Minister Han. “The bid takes a concerted effort, and I want to thank Chairman Cho and the Korean Air team for taking this initiative in steering the bid effort. We look forward to seeing the Korean Air livery making stops around the world to exhibit the nation’s resolve to host the World Expo in Busan.”

In addition to rendering travel arrangements for the Bureau International des Expositions (BIE) Enquiry Mission in April, the airline is also featuring promotional video clips on its inflight entertainment system and at Incheon International Airport lounges.

Korean Air’s inflight magazine, Morning Calm, also features promotional articles highlighting Busan’s capabilities to host the World Expo.

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